The Educator's PLN

The personal learning network for educators

A personal brand gives others the idea of who you are, what you stand for, and what you have to offer. It also coveys what you value and what makes you creative or different from others. When you have a personal brand, it influences how others perceive you by letting them know who you are different, superior, and authentic.  Your personal brand lets others know what to expect in dealing or working with you. 

To develop a personal brand in education one must:

  • Establish an Online Identity which includes:
    • A personal profile and resume’ materials
    • An online avatar and ID (image and name) so people can find you.
    • Identifiable presence with micro blogging, social bookmarking, educational/social networks, multimedia services, and a blog
    • Create a culture for yourself and students that allows for creativity with an online presence and connectivity.
    • Share as part of a group by reaching out to others and putting your ideas out there for others to see. 
    • Define what you think – make sure that your online identity reflects you and your professional capacity.

Co-creation in professional development allow for an open learning environment where conversation and interaction are key.  Co-creation can offer a sharing of knowledge. All social media such as Blogs and Wikis can be used for co-creation purposes. By having co-creation in professional development the very best ideas and people can connect and share while continually developing workplace and career skills. Knowing that teachers are given the best opportunities and information in which to take back to their classroom, the element of trust is developed.  Further, by having an atmosphere in which to voice their ideas freely with those who have the same goals, they also begin to trust new concepts and ideas that are presented to them.  When a teacher can see another teacher become successful at implementing an idea and she freely shares her experiences, those who are not as familiar with the idea begin to trust the concept and see themselves as able to be successful in implementing the same idea.

Assessment is one step of many in the co-creation activities.  An assessment ensures learners are learning so their work will need to be assessed. Co-creation may present confusion on the part of the learner about how their work will be graded and what criteria will be used for assessment. Student input is a valuable asset in the learning process. When students help to co-create learning activities then I believe the assessment should also be developed in a cooperative, co-created manner. For example, the teacher and the students could co-create a rubric that would be used in grading a co-created project.  This would allow students take responsibility for their own learning and find meaning in their learning experiences.

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